I believe that in business, what makes the fundamental difference to performance, is people connecting around stories that inspire them to work towards a common purpose.

Sadly, only a lucky few describe their work as inspiring. According to Gallup 85% of people are not engaged or are actively disengaged at work. Much of this can be traced to leadership behaviours driven by fearful egos craving certainty and security. This manifests in the business as short-termist thinking, politics, bureaucratic rules and processes, endless meetings, analysis paralysis, information hoarding and secrecy, problem-avoidance, lack of authenticity, silos and infighting, concentrated decision-making and so on. Such business cultures tend to be described as toxic or dysfunctional. Is it any wonder that the UK faces a significant mental health challenge at work?

Of course there’s another reason work isn’t inspiring: we tell ourselves stories about our career path, where we “should” be in the hierarchy by now, the salary we “need” to pay the mortgage on a home a two hour daily commute away. In our work, we are often following scripts authored by other people (usually our parents).

Work doesn’t have to be this way. I bring connection and heart to business by partnering with founders, leaders and people in business to realise new stories of possibility for themselves, their people and the customers and communities they serve. I help people re-connect to their own genius - the story - the animating force that inspired them to go into, or create, their business in the first place.

Vital, human, inspiring businesses are realised in the process; places where people can be fully alive at work.


Neuroscientists have proven that stories are fundamental to our existence. From early childhood we tell ourselves stories about our actions and experiences: they give us reassurance, security and a sense of self. However accuracy is not the main objective - coherence is. Narrative coherence helps us to navigate the world - to know where we're coming from and where we're heading. Our stories can limit us or liberate us.

What’s your story?


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I found just a couple of conversations with Vicky to be transformative. As a former executive herself, Vicky had my respect. As my coach, Vicky had my full engagement - because she really, really listened. Moreover, Vicky applied herself to the heart of the matter, without needless regimen or structure. But with both heart, and mind
— Paul, COO Animation Company